The software developer specializing in imaging and design tools wants to create a universal camera app for smartphones. If there is something in which Adobe excels, it is in the development of professional software related to design and the graphic side. The company is recognized worldwide in this field. Many of its applications, from the basic triad of designers ( PhotoShop, InDesign, Illustrator ) to video editing ( Premiere, After Effects ) to more specific programs, such as Dimension (to work in 3D), are part of the workday daily of many users.
Its business model shift from licensing to subscription has been successful and the company now has a strong position on the global software map. But apart from the paid subscription, the company offers other ways to access its products. Some old versions of its applications or limited in functionality are available, both for computers and mobile devices. It is a way to gain popularity among the less professional and maintain a broad brand image, regardless of the niche you dominate.
Precisely this strategy of gaining popularity at a general level may be behind Adobe’s intention to create a universal camera app. This accessory is essential today in mobile phones. Each manufacturer has its own photographic sensor but also develops its camera software. This is a key aspect of the final quality of the photos. This was demonstrated a few years ago by Google’s range of Pixel smartphones. He launched a device with a good sensor, without being the best on the market by any means, that took some of the best photos of the moment. The magic was in the camera software, which by means of corrections, estimates, automatic modifications of certain parameters, achieved an amazing result.
The creator of the computational functionalities of the Google camera software was Marc Levoy. Now Adobe has hired this imaging expert to create a universal camera app for smartphones. Any mobile phone can access quality software to take photos, regardless of the manufacturer. This is the intention of the company and it seems that they have formed a team to do it.
The Camera as a Key Factor in Smartphones
Adobe’s idea may be to create a prestigious universal camera app that everyone can access. The objective, in this case, would be to reinforce your image to sell subscriptions to your paid suite. But it could also offer a paid version of this application, intended for professional photographers if it really acquires a great differentiator with respect to the options that manufacturers offer by default.
The company already incorporates camera software in some of its applications, such as Photoshop Camera or Lightroom. It does not start from zero, therefore. Not to mention his long experience in the graphic world. Although Adobe will have a difficult time creating software that is up to the standards of the best manufacturers. These have the advantage of being able to integrate the development of the camera app on specific hardware. For a universal app, Adobe will have to have different hardware and will not be able to achieve the integration reached by manufacturers, who coordinate the development of the sensor with that of the software.
The camera has practically become the main attraction of smartphones today. Manufacturers are striving to include more and more functionality and raise quality. So Adobe has chosen a field very conducive to gaining notoriety. Of course, it would be useful to learn how to make the most of a universal camera app, which you can also use on the next mobile.